It’s such a treat to build relationships with companies and brands that are genuine. Same with people you follow on Twitter, Instagram, Facebook, or any other number of social media outlets. In a world where we’re virtually connected, there’s nothing quite like the real deal.
Tuesday night Sacramento Bloggers had a treat, literally, and literally. Tillamook sponsored an Ice Cream Social and a visual voice training with the lovely, and talented Gillian Kennedy. Gillian recently spoke at SXSW and I’d keep an eye on her, she’s fun, personable, and crazy smart. She also thinks I write well, and smell good, so win for me.
Visual voice is imperative in our short news cycles, and even shorter attention spans. Images always have, and will continue to provide the fastest, most powerful impact of who you are, what you represent, and how people can interact with you. After all, this is a world filled with collaboration, and communication.
Tillamook is a great example of a company that has a clear visual message. Just taking a peek at Pinterest, Instagram, and their Twitter feed immediately introduces you to the company’s unique personality.
Personality, plus a great product, are why we’re die-hard fans of Tillamook. They are fun, quirky, welcoming, playful, and full of color. These personality traits appeal to me when I look for friends to hang out with. The great news is, the people that work for Tillamook are totally hang-out worthy. I just hope I’m cool enough to warrant them wanting to hang with me. *fingers crossed*
Sure, there are those of us that have been online since we were young ‘uns, and that can make us a bit stale, or routine. So I busted out my note-taking skills to key-in on what my visuals should focus on.
Would you like to know what those are?
I’m going to tell you anyway.
Keep your visual voice informative, entertaining, inspirational.
Look at us, we just got all shimmery from the refresher.
I loved the chance to learn from Tillamook and the power of visual voice. Adore the venue, Sacramento’s ThinkHouse Collective. The evening laser-focused my efforts. I always aim to be the same person I am online as I am offline. I’m a huge fan of genuine, happy, kind people. It’s such a joy when people and companies/brands we follow, and adore, are truly who they are regardless of social venue.
Incidentally, I love Tillamook ice cream. They let me take some home. Sweet! I got away with the Fireside S’mores and Chocolate Peanut Butter. My favorite is Marionberry Pie, but I had to grab the Fireside S’mores because it’s a new flavor. Let me tell you, it’s S’morelicious.
Tillamook provided a brilliant training a goody bag, and ice cream. All the enthusiasm, and copious note-taking are entirely my own. I really do miss being a student.